Four key players in the home fashion industry made color predictions in January of this year. As you may have noticed, the impact of their announcements has been modest. Why is that?
With information disseminating in seconds through social media and internet news, style is driven as much by the masses as style makers. Companies avoid risk by limiting inventory and marketing of new ideas such as the color predictions for this year.
Today, design houses compete largely with their ability to change rapidly in response to customer demand. When the color forecasts were made, only Robert Allen Design stocked inventory of their new concepts. Kravet found loose matches to Pantone's marsala hue from their existing line in order to partner with Pantone as the official fabric supplier of marsala fabrics.
Of course, we know that paint companies work in abstract ideas all the time. There is never a stock pile of paint.What does this mean going forward?
Consumers have more choices than ever before. Designers, manufacturers, and taste makers have the opportunity to connect with niche segments of the market without high costs. Styles have the potential to change nearly over night.
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